The Print Shop’s original website lacked both personality and the functionality needed to fully showcase the brand and its products. I solely managed the redesign project in collaboration with the business owner and web designers at Digital Nomads, overseeing all communication, project management, and art direction while ensuring we stayed within budget.

I created a presentation outlining design inspiration from reference sites, proposed color palettes, typography, curated imagery for each page, and identified key functional requirements to improve the customer journey. I coordinated directly with the design team, providing structured feedback on drafts and managing updates until the final product was approved.

The result was a refreshed website with a stronger brand identity and custom functionality that delivered a more intuitive and engaging shopping experience.