The Print Shop ads 2025

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The Print Shop ads 2025 |

Campaign Objective:

Increase brand visibility and online sales during Q3.
Test and compare ad structures in Meta and Pinterest to determine the most effective ads for reaching new customers and driving conversions.
Build data-driven insights to guide future advertising investment.

Strategy:

I designed a full-funnel advertising strategy that moved audiences from awareness to conversion:

Cold Funnel (Awareness): Introduced The Print Shop to new audiences through storytelling ads, artist features, and behind-the-scenes creative.
Warm Funnel (Engagement): Retargeted website visitors and social engagers with product carousels, testimonials, and lifestyle imagery.
Hot Funnel (Conversions): Targeted high-intent users with urgency messaging, incentives, and limited-edition product launches.

Platform Mix:

Meta (Primary Channel): Utilized a full-funnel structure to build awareness and retarget engaged users.
Pinterest (Secondary Channel): Ran brand awareness and conversion campaigns focused on discovery, seasonal inspiration, and product collections.

Results:

Meta (Cold Funnel): Reached more than 165K users in the first month, with cost per engagement averaging just over $1. The strongest response came from women ages 35–44, signaling a clear demographic to prioritize.

Meta (Warm/Hot Funnels): Early tests generated purchases, though conversion volume was low. Insights pointed to a need for creative refinement and reallocation of spend to higher-performing segments.
Pinterest (Brand Awareness): Delivered 47K impressions at a highly efficient CPM, establishing visibility among a younger, design-focused audience.
Pinterest (Conversion Campaign): Generated 129K impressions and cost-efficient clicks, with CPC as low as $0.23. This validated Pinterest as a scalable conversion channel.

Overall Impact:
The campaign successfully built awareness at scale while uncovering valuable insights about platform performance and audience engagement. Meta proved effective for broad reach and engagement, while Pinterest showed strong efficiency for driving qualified traffic at low cost. These learnings directly informed future creative testing and budget allocation.