As part of The Print Shop’s brand expansion, I developed several new merchandise lines to reflect the business as a creative, bold, and modern brand, better aligned with their target audience. The goal was to create fresh, stylish merchandise that resonated with adults aged 18–45 who value home decor and aesthetics, while highlighting the company’s identity as an Atlanta-based, art-focused brand built on selling visually appealing products.

To bring this vision to life, I collaborated with local designers in the Atlanta area who had experience working with local and small businesses targeting a similar demographic. I oversaw the project from initial concept to final product, ensuring the merchandise fully captured the brand’s illustrative approach and creative spirit.