Black Friday / Cyber Monday 2024

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Black Friday / Cyber Monday 2024 |

  • Increase overall holiday season sales.

  • Drive engagement with local audiences through in-store activations.

  • Expand e-commerce presence and conversion through targeted promotions.

Campaign Objective:

Strategy:

  • Local Activation:

  • Introduced a new print collection in early November featuring three local restaurants.

  • Hosted a Small Business Saturday event at Ponce City Market with:

    • Local gift card raffle in exchange for newsletter signups.

    • Complimentary hot toddies served in-store to enhance customer experience.

  • Online Promotion: Implemented a Buy Two, Get 20% Off campaign to increase online sales volume.

  • Audience: Adults aged 18–45, with a strong interest in art, home décor, and supporting local culture.

  • Positioning: Reinforced The Print Shop’s identity as a community-focused brand, dedicated to supporting artists and small businesses through collaborative product launches and engaging in-store activations.

Deliverables:

  • Social Media Presence: Engaging promotional content, event highlights, and countdown communications.

  • Newsletter Presence: Campaign-wide email strategy

Results:

  • Total Sales: Increased by 66% year-over-year.

    • Online sales: +64%

    • POS sales: +55%

  • Average Order Value: Increased by 37%.

  • Online Sessions: Increased by 17%.

  • Conversion Rate: Improved by 52% compared to the previous year.

My Role:

  • Designed and executed the full BFCM campaign strategy and activations.

  • Developed social media and newsletter campaigns, including creative assets and copy.

  • Managed website updates, logistics planning, and event execution.

  • Scheduled and launched all newsletters and posts across the campaign period.

Newsletters

Social Media

Other Work

Other Work

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