Black Friday / Cyber Monday 2023

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Increase sales online and in-store during the holiday weekend.
Build brand awareness among e-commerce customers.
Strengthen local visibility through activations at the Ponce City Market storefront.

New Product Launch: Introduced framed prints in early November to prime customers for holiday purchasing.
BFCM Activations:
- Friday: Freebie Friday with in-store giveaways to increase foot traffic.
- Saturday: Artist Activation with a ceramicist and printmaker producing limited-edition woodblock prints and selling ceramics in-store.
- Sunday: Artist Pop-Up featuring Tanner Wilson with a new print release and hand-signing event.
- Monday: Framed Print Sale offering 15% off all framed prints.
Audience: Adults aged 18–45, primarily women (60/40 split), who value art, home décor, and self-expression through curated spaces.
Positioning: Established The Print Shop as a local brand committed to supporting independent and local artists. Reinforced through artist activations, limited-edition releases, and branded giveaways.

Social Media Presence: Engaging promotional content, event highlights, and countdown communications.
Newsletter Presence: Campaign-wide email strategy, from teaser announcements to sales pushes.

Brick & Mortar Sales: Increased by 5%.
Conversion Rate: Improved by 38%.
Online Sales: Increased by 26%.
Enhanced community engagement through in-person activations and alignment with local artist networks.

Designed and executed the full BFCM campaign strategy and activations.
Developed social media and newsletter campaigns, including creative assets and copy.
Managed website updates, logistics planning, and event execution.
Scheduled and launched all newsletters and posts across the campaign period.